This book takes an in-depth look at the software industry as a major factor in future global economic performance. It explores how software-based companies are a significant factor behind economic growth and serve as important bridge builders between industries. Countries with a weak and underdeveloped software industry risk being left behind in the 21st century. The book examines the case of Germany as one of the world's major industrial nations, which is facing loss of competitiveness due to its underdeveloped software sector. It shows how the German software market is characterized by a multiplicity of small and medium sized companies and exhibits a shortage of globally dominating companies. This is presented and examined in the light of Germany being a powerhouse for technologies in sectors other than the software industry. The book analyzes the current situation and future potential of the German software industry. Using empirical analysis and international case studies, it presents the status quo and offers recommendations for policy makers. It shows effective management strategies for the sustainable international growth of software-based companies. The recommendations in this book are intended to secure Germany's front seat on the express train bound for the second half of the 21st century.

This book takes an in-depth look at the software industry as a major factor in future global economic performance. It explores how software-based companies are a significant factor behind economic growth and serve as important bridge builders between industries. Countries with a weak and underdeveloped software industry risk being left behind in the 21st century. The book examines the case of Germany as one of the world's major industrial nations, which is facing loss of competitiveness due to its underdeveloped software sector. It shows how the German software market is characterized by a multiplicity of small and medium sized companies and exhibits a shortage of globally dominating companies. This is presented and examined in the light of Germany being a powerhouse for technologies in sectors other than the software industry. The book analyzes the current situation and future potential of the German software industry. Using empirical analysis and international case studies, it presents the status quo and offers recommendations for policy makers. It shows effective management strategies for the sustainable international growth of software-based companies. The recommendations in this book are intended to secure Germany's front seat on the express train bound for the second half of the 21st century.

Der digitale Zwilling lasst sich als intelligentes, digitales Abbild eines realen Produktes oder Prozesses beschreiben. Die Studie untersucht digitale Zwillinge aus einer Geschaftsmodellperspektive. Eine vergleichende Analyse von sechs unterschiedlichen Geschaftsmodellen anhand des Business Model Canvas zeigt deutliche Unterschiede in der Interpretation der Begrifflichkeit des digitalen Zwillings und dessen Verwendung als Geschaftsmodell auf. Die groesste Herausforderung fur die Entwicklung digitaler Zwillinge sind fehlende monetare Argumente und das UEberwinden von Schnittstellenproblematiken. Gleichzeitig werden grosse Potenziale im Business to Business-Bereich (B2B) und mittelfristig auch im Business to Customer-Bereich (B2C) erwartet. Die Autoren:Robin Klostermeier ist Unternehmensberater und berat Kunden zu Fragen der digitalen Transformation und Datenintegration. Prof. Dr. Steffi Haag ist Juniorprofessorin fur Wirtschaftsinformatik an der Friedrich-Alexander-Universitat Erlangen-Nurnberg. Prof. Dr. Alexander Benlian ist Professor fur Wirtschaftsinformatik & E-Services an der Technischen Universitat Darmstadt.

Software-as-a-Service ist eines der meistdiskutierten Themen im IT-Umfeld. Was verbirgt sich hinter dem Hype? Wo liegen Chancen und Risiken fur Unternehmen und Berater? Antworten auf diese Fragen geben namhafte Autoren aus Wissenschaft und Praxis.

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.